Elevating the brand of the world’s third-largest aircraft producer across all channels with a solid and consistent brand identity.
An identity that shifts from the guilt, tedious, and complex expressions to something, bold and stylish, inspiring people to become protagonists of change.
A new visual system helps the brand and its products move toward contemporary desires. An approach that is both global and local, consistent and flexible, tailored to communicate Danone’s unique proposition.
A questioning identity, which simplifies, demystifies, generates empathy while never failing to build the credibility that the category requires.
An identity that awakens the exploring side of investors, valuing the adrenaline involved in investing for a reference in variable income in the Brazilian market.
A logotype inspired by the aircraft’s design becomes an ideogram of the vehicle that reimagines mobility in urban centers.
An iconic and flexible identity system for a lifestyle brand goes beyond beer without giving up its roots in the craft universe.